Ethias becomes Main Partner of the 2027 UCI Cyclo-cross World Championships

The 2027 UCI Cyclo-cross World Championships welcome Ethias as a new partner. The Belgian insurer joins the event as Main Partner.

Ethias is no stranger to the world of cyclo-cross. The insurance company has already been part of the UCI Cyclo-cross World Cup for several years and now joins the list of partners supporting the battle for the rainbow jerseys from Friday 29 to Sunday 31 January.

“At Ethias, we believe that strong sponsorship is about more than visibility alone,” says Peter Maris, Head of Brand Activation at Ethias. “It’s about connecting people with what they are passionate about. The UCI Cyclo-cross World Cup and the UCI Cyclo-cross World Championships do that like no other. Together with Flanders Classics, we want to continue to inspire and surprise fans and bring them closer to the sport, both along the course and through the many stories surrounding it.”